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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05227_Field_OMJE T54.txt
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1996-04-10
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transformative? What is it that we do with media
that makes it transformative? So it seems to me
that the Canadian communications history
tradition greatly benefits from seeing the
conjunction of McLuhan and Innis, and no longer
accepting that there has to somehow be this split,
which was the common approach taken by the
critics.
Q: Can you tell us about your own doctoral
research on McLuhan?
A: My work, in effect, reappraises McLuhan. It’s